Abstinence

"The act or practice of refraining from indulging an appetite or desire, especially for alcoholic drink or sexual intercourse."

Abstinence is the act of refraining from engaging in a positively reinforced, or pleasurable, behavior. It is typically a voluntary act, but it can also be imposed, and it typically occurs when an individual experiences a sense of decreased personal control over a behavior (e.g., consumption of alcohol). Not engaging in the problematic behavior implies increased self-control—and the hope of improved social interactions and personal health as a consequence. For example, decreased heart disease and lung cancer prevalence has occurred in several countries as a result of more smokers quitting and then maintaining abstinence from tobacco. Similarly, abstinence from alcohol reduces the risk of developing cirrhosis of the liver.

But WHATEVER it is..It's either you QUIT or GIVE IN to those guilty pleasures! That's just about it.